Ads On Searches

New Insights for Search features

2009-04-01T10:01:00.000-07:00

Since Google launched Insights for Search in August of last year, They have received great feedback about the many ways advertisers have been using Insights for Search - from anticipating demand better, to stocking desired brands, to finding new keywords for their AdWords campaigns from the list of top rising search terms. Now they launched additional features that will provide more granular data so you can make better informed advertising decisions.

New data sources - Google added additional data from Google News, Image and Product Search sites so you can see what the world is searching for beyond Google Web Search. For example, retailers could use the Product Search filter to get a better understanding of what people are more likely to buy, and then stock the appropriate products.

Category suggestions - Ever wonder what other categories your search terms might be classified under? Insights for Search now suggest category breakdowns for your terms. For example, if you type in the search term "apple", Insights for Search will show you all the relevant categories searches are classified under such as Computers & Electronics, Entertainment, and Food & Drink.

Metros for the U.S. - User can now drill down to specific geographic regions, or metros, to see how search interest levels vary. This can help with geo-targeting in your AdWords campaigns.

These newly added features will be very use full for AdWords campaigns.

Google AdWords Interface Beta Test

2009-03-31T15:00:00.000-07:00

Google has opened the beta it to more US advertisers, as well as to new countries (the UK and Australia) and new languages (Spanish, Japanese, French, and Brazilian Portuguese).

When you login to your AdWords account, you might see a message pop-up.(When trying out the new interface, you may get a second pop-up warning you that recommended browsers are Firefox 3, Internet Explorer 7, and Chrome. It works in Firefox 2, but is a bit slow.)

The new interface is heavy on Ajax, and will probably remind you of the Google Analytics interface (if you use GA as your analytics tool). In this week’s announcement, Google mentioned these new features:

Performance graphs on every campaign management page
Insight across ad groups - you can see and edit all groups from a single “page”
Inline editing - no need to load separate pages to edit ads
Easier content network management via a new “Networks” tab

Google emphasizes that the new interface is only about cosmetic and management changes; it has no impact on things like bidding, ranking, Quality Score, and how ads run.

Many advertisers will see the “New Interface (Beta)” link by default when signing in to AdWords. Advertisers who don’t see the link, but want to try it out, can learn more and ask to join the beta on the New AdWords Interface mini-site.

Source: search engine land

New Coupon Templates For AdWords

2009-03-31T14:45:00.000-07:00

While the use of coupons in stores are incredibly becoming popular these days, online is seeing its fair share, too. Google has released two new display ad templates that enables you to easily create creative online coupons to run on sites across the Google AdWords.

Now the release of two new display ad templates that can be accessed via “Display Ad Builder,” advertisers can insert prominently displayed money-off messages and even include coupon codes for better tracking.

“We see the display ad builder as a great creative sandbox, enabling us to quickly test and perform with new ad formats and capabilities that simple text ads can not offer,” commented Danny Huynh, Associate Search Director of top digital ad agency, Razorfish, on the AdWords blog.

“Each of our new templates has a prominent slot for featuring a price or a discount, e.g., “20% off,” and has broad area for coupon codes,” explains Christian Yee from Google's Inside AdWords Crew. “As with any of our other templates, you can easily edit your ads on an ongoing basis to change the discount level, prices and any other customizable aspect.”

“The coupon templates in particular are allowing us to bring the messages from our customers' offline circulars, to the online world, at scale with Google's content network. We are planning to test display ad builder templates on an ongoing basis,” Huynh said.

Editings will have to be kept on hold until Google reviews it before they can go into effect, but that generally only takes from 2 to 4 business days.

Advertisers who wish to utilize these new templates just need to:

Log in to their AdWords Account
Choose the Display Ad Builder format option on any ad group
Choose Retail category to find the coupon templates

Source:eBrand