Since Google launched Insights for Search in August of last year, They have received great feedback about the many ways advertisers have been using Insights for Search - from anticipating demand better, to stocking desired brands, to finding new keywords for their AdWords campaigns from the list of top rising search terms. Now they launched additional features that will provide more granular data so you can make better informed advertising decisions.
- New data sources - Google added additional data from Google News, Image and Product Search sites so you can see what the world is searching for beyond Google Web Search. For example, retailers could use the Product Search filter to get a better understanding of what people are more likely to buy, and then stock the appropriate products.
- Category suggestions - Ever wonder what other categories your search terms might be classified under? Insights for Search now suggest category breakdowns for your terms. For example, if you type in the search term "apple", Insights for Search will show you all the relevant categories searches are classified under such as Computers & Electronics, Entertainment, and Food & Drink.
- Metros for the U.S. - User can now drill down to specific geographic regions, or metros, to see how search interest levels vary. This can help with geo-targeting in your AdWords campaigns.
These newly added features will be very use full for AdWords campaigns.
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